Electric cars in China
China's BYD enters luxury EV market with SUV priced up to $200,000
Carmaker looks to tap growing class of wealthy Chinese consumers
BYD hopes to widen its customer base with a new luxury EV line.
SHANGHAI -- Chinese electric vehicle giant BYD will launch its new luxury brand Yangwang in the January-March quarter of next year, looking to expand beyond its base of mass-market vehicles.
At a media event in Shanghai on Thursday, the automaker said the first model released under the new brand will be an off-road SUV, priced at 800,000 to 1.5 million yuan ($115,000-$216,000).
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