China's BYD takes up to 10% off EVs as price war heats up

Automaker aims to sell at least 3m vehicles in 2023

20231102N byd song plus

A BYD Song Plus at a showroom in Guangzhou. (Photo by Shizuka Tanabe)

SHIZUKA TANABE, Nikkei staff writer

GUANGZHOU -- Chinese electric-vehicle manufacturer BYD is temporarily cutting domestic prices on certain models by as much as 10% or so all month amid growing competition in the key market category.

The markdowns took effect Wednesday and run until Nov. 30. The Frigate 07 plug-in hybrid enjoys the biggest discount, at 18,000 yuan ($2,460). The popular Song Plus sport utility vehicle, available as both an EV and a plug-in hybrid, gets a 5,000 yuan cut.

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