EVs set to take off in China as rural consumers embrace $4,400 model

Shanghai auto show opens, targeting middle class in cities next

20210420N Shanghai auto show

Though small, the Hong Guang Mini EV can fit four people.  (Photo by Shunsuke Tabeta)

SHUNSUKE TABETA and TAKASHI KAWAKAMI, Nikkei staff writers

SHANGHAI -- China's biggest auto show features electric vehicles priced within reach of the rural and middle-class buyers essential for propelling the country's green car market into high gear.

At Auto Shanghai 2021, which opened Monday, attendants at SAIC-GM-Wuling Automobile's booth touted the success of the company's super-affordable model, the Hong Guang Mini EV.

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