ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Electric cars in China

Lexus to launch EV in China taking on VW and Tesla

Toyota capitalizes on brand's popularity to kick-start sales in 2020

Toyota plans to launch Lexus UX300e battery-powered electric sport utility vehicle in China next year. (Photo by Masahisa Yuzawa)

NAGOYA -- Toyota Motor is ramping up efforts to sell electric vehicles in China, the world's largest auto market, where it plans to launch its first electric Lexus in 2020.

The plan was unveiled at the Guangzhou International Automobile Exhibition in late November. China's electric vehicle market is facing challenges after the government cut subsidies. But Toyota is taking advantage of the popularity of Lexus, its premium brand, and hybrid technology to take on market leader Volkswagen.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more