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Electric cars in China

Nissan pegs hopes to China's electrics boom

Navigating crowded field key to pulling out of profit tailspin

Nissan is deeply invested in the Chinese market and will further accelerate its electric push there. (Photo by Keiichi Furukawa)

TOKYO -- The burgeoning electric car market in China presents Nissan Motor with an opportunity to turn around its slumping earnings, but the automaker faces a sector crowded with established rivals and local startups.

The stakes could not be higher for Nissan, which is scrambling to find a way to win that race and reach its long-term earnings targets.

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