Nissan pegs hopes to China's electrics boom

Navigating crowded field key to pulling out of profit tailspin

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Nissan is deeply invested in the Chinese market and will further accelerate its electric push there. (Photo by Keiichi Furukawa)

TATSUYA OKADA, Nikkei staff writer

TOKYO -- The burgeoning electric car market in China presents Nissan Motor with an opportunity to turn around its slumping earnings, but the automaker faces a sector crowded with established rivals and local startups.

The stakes could not be higher for Nissan, which is scrambling to find a way to win that race and reach its long-term earnings targets.

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