ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Electric cars in China

Sports car Lotus prepares relaunch under China's Geely -- with SUV

Storied British brand goes electric at new $1.3bn Wuhan factory

The Emira, Lotus’ last gasoline-powered car, is due to start rolling off its U.K. production line in early 2022. (Photo courtesy of Lotus Cars)

RAUNHEIM, Germany -- In a brand-new office building a stone's throw from Frankfurt Airport, receptionists are switching on the illuminated Lotus logo for the first time, and workers are adding the finishing touches to the entrance as throngs of Italian, Portuguese and German speakers walk through.

Observers say the language mixture reflects the effectiveness of Lotus' recruitment drive among carmakers, automotive suppliers and Formula One racing teams across Europe and Brazil.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more