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20211119 Lotus Emira

The Emira, Lotus’ last gasoline-powered car, is due to start rolling off its U.K. production line in early 2022. (Photo courtesy of Lotus Cars)

JENS KASTNER, Contributing writer

RAUNHEIM, Germany -- In a brand-new office building a stone's throw from Frankfurt Airport, receptionists are switching on the illuminated Lotus logo for the first time, and workers are adding the finishing touches to the entrance as throngs of Italian, Portuguese and German speakers walk through.

Observers say the language mixture reflects the effectiveness of Lotus' recruitment drive among carmakers, automotive suppliers and Formula One racing teams across Europe and Brazil.

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