Tesla charms middle-class fans with 'Made in China' Model 3

Musk wins big bet as consumers flock to buy tariff-free, subsidy-qualified cars

20200107N Tesla China

Tesla has dazzled Chinese consumers with its design and technology superiority over competitors. (Photo by Shunsuke Tabeta)

SHUNSUKE TABETA, Nikkei staff writer

BEIJING -- Tesla began delivering its more affordable Model 3 sedan built in Shanghai to Chinese customers Tuesday, as the manufacturer of pricey electric vehicles broadens its appeal beyond high-income earners to reach out to mainstream drivers.

The development shows how CEO Elon Musk is winning his bet on China, where the company also intends to produce the planned Model Y compact crossover.

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