Environment

Aeon breathes new life into old clothes with recycled-fabric lineup

Earth-friendly apparel brand reprocesses fibers from castoffs donated to stores

20210603N Aeon recycling

Aeon's four new items of clothing under the Self+Service brand include blouses and pullovers. (Photo courtesy of Aeon)

KYOKA OMICHI, Nikkei staff writer
June 4, 2021 06:18 JST

TOKYO -- Japanese retail giant Aeon is fully launching a brand of clothing made from recycled fibers, aiming to promote sustainable fashion.

The products are sold under the Self+Service brand at roughly 380 Aeon and Aeon Style stores nationwide, as well as online.

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