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Asian companies turn to edible packaging to aid the environment

Efforts to cut plastic waste boosted by regulations and rising consumer awareness

Interest in edible food and drink cups and containers is growing amid increasing environmental regulation and consumer awareness. (Photo courtesy of Kimura Alumi Foil Company)

TOKYO -- Asian companies and businesses are creating edible food and drink packaging to reduce plastic waste to meet stricter government regulations while attracting consumers increasingly concerned about the environment.

Asahi Group Holdings, a Japanese beverage maker known mostly for its beers, has developed a consumable cup with confectionery maker Marushige Seika. The mogu-cup, which resembles an ice cream cone, is made from potato starch and baked at a high temperature to harden it. The cup's name is a play on the Japanese word mogu-mogu, or munching.

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