U.N. targets 'greenwashing' with new standards for companies

Guidelines announced on second full day of COP27 summit in Egypt

20221108 COP27 entrance

The COP27 climate summit is drawing attendees from around the world to Sharm el-Sheikh in Egypt. © Reuters

SAYUMI TAKE, Nikkei staff writer

TOKYO -- The United Nations on Tuesday unveiled a set of standards to help assess whether claims companies make about their environmental credentials are genuine or simply "greenwashing."

The announcement on the second full day of the COP27 climate summit in Egypt comes as businesses around the world face mounting pressure from environmentalists, consumers and investors to operate responsibly and beef up efforts against climate change.

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