TOKYO -- Japanese developer Nomura Real Estate Holdings said it plans to achieve zero-emissions operations at its directly managed hotels by switching to renewable energy sources, hoping to appeal to environmentally aware tourists from Europe, the U.S. and elsewhere.
Starting from about September, its Nohga Hotel chain will procure 100% of its electricity from NF Power Service Co., an energy joint venture set up in 2015 by Nomura Real Estate and a Tokyo Electric Power Co. Holdings unit.
The Nohga Hotel currently operates just one location in Tokyo's Ueno, with 130 rooms. But a property in the Akihabara area of the capital is slated to open with about 120 rooms in summer 2020, followed by a Kyoto site with roughly 200 rooms in the spring of 2022.
Nomura Real Estate anticipates stronger demand for greener accommodations from the growing number of ethical consumers visiting Japan.
It is ambitious for a major hotel chain to aim for zero-emissions operations. Nomura Real Estate Holdings has set the goal of reducing its groupwide carbon emissions by 30% from fiscal 2013 levels.