ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Sustainable toilet paper: Bamboo rolls offered by subscription in Japan

Startup Okaeri uses eco-friendly, carbon-absorbing material

Okaeri's Bamboo Roll toilet paper comes in a light brown color because it uses no bleaching agent. (Photo courtesy of the company)

TOKYO -- A Japanese startup will soon launch a subscription service for toilet paper made from bamboo with an eye toward environmentally conscious consumers.

Okaeri, based in Nagano Prefecture, will next month begin to deliver Bamboo Roll toilet paper made from 100% bamboo pulp and packaged in recycled cardboard.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more