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Environment

Sustainable toilet paper: Bamboo rolls offered by subscription in Japan

Startup Okaeri uses eco-friendly, carbon-absorbing material

Okaeri's Bamboo Roll toilet paper comes in a light brown color because it uses no bleaching agent. (Photo courtesy of the company)

TOKYO -- A Japanese startup will soon launch a subscription service for toilet paper made from bamboo with an eye toward environmentally conscious consumers.

Okaeri, based in Nagano Prefecture, will next month begin to deliver Bamboo Roll toilet paper made from 100% bamboo pulp and packaged in recycled cardboard.

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