Hyundai Motor chief vows to stick to EVs, no matter who wins U.S. election

With fate of IRA uncertain, automaker favors strategy that avoids reliance on subsidies

20241028 Jaehoon Chang, president and CEO of Hyundai Motor Interview main image

"Whoever wins [the U.S. presidential election], we are prepared for any scenario," Hyundai Motor CEO Chang Jae-hoon told Nikkei Asia. (Photo by Suzu Takahashi and Getty Images)

KIM JAEWON, Nikkei staff writer

TOKYO -- The chief executive of Hyundai Motor said that the South Korean company will continue to deliver competitive electric vehicles for U.S. customers even without government subsidies, expressing the company's strategy to not be affected by Washington's energy policy after its tight presidential election next week.

South Korean businesses are facing uncertainty over their U.S. business environment after the presidential election, set to be held next month, particularly due to the Biden administration's Inflation Reduction Act that has attracted billions of dollars of investment from Korean companies including Hyundai. While Democratic runner and U.S. Vice President Kamala Harris supports the IRA program, Republican candidate and former U.S. President Donald Trump vowed to reverse it.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.