Kubota works to expand smart agriculture platform

Japanese machinery maker intends to help farmers cut greenhouse emissions

20211109 Kubota Corporation President Yuichi Kitao Interview

Kubota Corporation President Yuichi Kitao talks about bringing farmers and their customers in grocery stores closer together. (Photo by Shihoko Nakaoka)

AKANE OKUTSU, Nikkei staff writer

November 23, 2021 14:02 JST

TOKYO -- Farm machinery maker Kubota is expanding its smart agriculture platform to help growers become more efficient and environmentally friendly, President Yuichi Kitao told Nikkei Asia in an interview.

The Japanese company's agri-platform concept is meant to bring food production closer to the retail sector and customers. It would offer solutions to "the overall agriculture industry, which is very inefficient," Kitao said on the sidelines of Nikkei's Global Management Forum, which took place Nov. 9-10.