TOKYO -- Sanrio, the company behind the super-superstar character Hello Kitty, is developing Asia-specific characters in its effort to increase its fan base in the region.
In an interview with Nikkei Asia, Aya Komaki, CEO of the subsidiary Sanrio Entertainment, operator of the Tokyo-based theme park Sanrio Puroland, said the company had found that character preferences differ among countries and regions. She was speaking on the sidelines of the Nikkei Global Management Forum, a two-day event that concluded on Nov. 10 in Tokyo.
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