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Javier Tebas, president of Spain's National Professional Football League, speaks to the Nikkei Asian Review on Nov. 8. (Photo by Kotaro Igarashi)
Global Management Forum 2017

Spain's soccer league on track to double Asian audience by 2020

President aims for 400m viewers with convenient match times and enhanced footage

SHOTARO TANI, Nikkei staff writer | Europe

TOKYO -- Spain's professional soccer league wants to double its Asian viewership by 2020, and its president says it is well on the way to hitting that mark.

Javier Tebas, president of the league known globally as La Liga, told The Nikkei of the goal last year, when the viewer count stood at 200 million. One year on, he told the Nikkei Asian Review that the league has "already seen a 25% increase" in the soccer-mad region.

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