TOKYO -- Spain's professional soccer league wants to double its Asian viewership by 2020, and its president says it is well on the way to hitting that mark.
Javier Tebas, president of the league known globally as La Liga, told The Nikkei of the goal last year, when the viewer count stood at 200 million. One year on, he told the Nikkei Asian Review that the league has "already seen a 25% increase" in the soccer-mad region.
