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Global Management Forum 2019

Argentine luxury polo brand goes digital to win in Asia

La Martina founder works with Samsung and Google to extend reach

La Martina founder and Chairman Lando Simonetti tells the Nikkei Asian Review about his plans for Asia. (Photo by Kotaro Igarashi)

TOKYO -- Argentine luxury polo brand La Martina aims to use digital tools to expand in Asia, coupled with a plan to open an office in Singapore next year, its founder and chairman told the Nikkei Asian Review in an interview.

La Martina, a family-owned business founded in 1985, sells clothing and equipment for the equestrian "sport of kings." With stores in over 56 countries including the U.K. and Italy, the brand is worn by top polo teams at universities, private clubs and events -- as well as royals.

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