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Global Management Forum 2019

Asian growth 'a hard fight' for Japan health monitor leader Tanita

President aims to increase foreign sales ratio to 50% in next 10 years

Tanita President Senri Tanida talks about the challenges of expanding across Asia during the Nikkei Global Management Forum. (Photo by Manami Yamada)

TOKYO -- India and China may offer abundant opportunities, but success in these huge markets is anything but automatic, according to the head of Japan's top manufacturer of precision electronic scales and health monitoring devices.

Senri Tanida, president of Tanita Corp., admitted in an interview during the Nikkei Global Management Forum that his company has struggled to expand abroad, especially in India and China, where it has been "a hard fight."

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