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Global Management Forum 2019

Chilean winemaker looks to young Chinese to double Asian sales

Vina Concha y Toro drums up business through Alibaba and JD.com

Viña Concha y Toro, Corporate Director Cristian Lopez says e-commerce is the key to grow in China. (Photo by Manami Yamada)

TOKYO -- Chilean wine producer Vina Concha y Toro is counting on young Chinese drinkers to help double its sales in Asia to about $160 million by 2022.

In an interview during the Nikkei Global Management Forum earlier this week, Cristian Lopez, corporate director of the company's global export division, said Vina Concha y Toro started its Asian "approach" in 2010 by opening a regional office in Singapore. Japan is now the most important market but China is the next promising one, he said.

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