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Global Management Forum 2019

Nissin CEO vows to make instant noodles sustainable

Japanese pioneer says premium products are gaining traction in China

Nissin Foods President and CEO Koki Ando intends to use energy from burning instant noodle cups even though it is "a bit more costly." (Photo by Yoichi Iwata)

TOKYO -- Japan's Nissin Foods Holdings is stepping up efforts to reduce the environmental damage of its instant noodle cups, its top executive told the Nikkei Asian Review.

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