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Global Management Forum 2019

Nissin CEO vows to make instant noodles sustainable

Japanese pioneer says premium products are gaining traction in China

Nissin Foods President and CEO Koki Ando intends to use energy from burning instant noodle cups even though it is "a bit more costly." (Photo by Yoichi Iwata)

TOKYO -- Japan's Nissin Foods Holdings is stepping up efforts to reduce the environmental damage of its instant noodle cups, its top executive told the Nikkei Asian Review.

The company recently announced plans to start using energy generated from burning used noodle cups as electricity in its Tokyo headquarters. The scheme is "a bit more costly" compared to its usual electricity bill but it is "important to move the cycle forward," CEO Koki Ando said in an interview during the Nikkei Global Management Forum in Tokyo on Monday.

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