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Global Management Forum 2020

China luxury goods demand rising dramatically: Cartier CEO

Company confident that digitalization allows growth without adding physical stores

Cartier CEO Cyrille Vigneron said the retail industry is "evolving" amid the pandemic, with brick-and-mortar stores becoming "less transactional and more social, more experiential." (Photo by Rie Ishii)

TOKYO -- The COVID-19 pandemic has "tremendously" accelerated the trend of Chinese consumers shopping more domestically, says Cartier CEO Cyrille Vigneron.

Attending the Nikkei Global Management Forum on Tuesday, Vigneron said that Cartier "sell[s] more now in China this year than we were selling last year in China domestically and abroad," despite the pandemic.

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