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Global Management Forum 2021

Japan's Shiseido sets sights on Indonesia and India

Cosmetics maker looks to increase sales of skin and sun care products

Shiseido President Masahiko Uotani says his company sees Indonesia and India as promising markets. (Photo by Shihoko Nakaoka)

TOKYO -- Shiseido, Japan's largest cosmetics and skin care company, is counting on consumers in China and Southeast Asia to help it push global sales to 1 trillion yen ($8.9 billion) by 2023.

China has long been the company's top overseas market in Asia and thus remains important. But in an interview during the Nikkei Global Management Forum on Tuesday, Shiseido President Masahiko Uotani said Thailand, Vietnam, Singapore, Malaysia and the Philippines have also become priorities in the region.

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