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Global Management Forum 2021

Samsung plans multi-device 'experiences,' from fridges to phones

Takeda, Google, Salesforce and other execs share management tips at Nikkei forum

Samsung Electronics President and CEO Kim Kyun-suk shares the company's vision for connecting devices on Nov. 10. (Photo by Karina Nooka)

TOKYO -- Samsung Electronics aims to deliver multi-device experiences targeting millennials and Generation Z customers, taking advantage of a product lineup that has reached a staggering proportion of the world, the South Korean company's top executive said.

One-third of the global population owns a Samsung device, President and CEO Kim Hyun-suk said during an online appearance at Nikkei's Global Management Forum on Wednesday. Noting that the company sells over 1.5 million devices every day -- from smartphones and televisions to home appliances -- he said the conglomerate plans to link them in innovative ways.

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