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Global Management Forum 2022

Japan should go beyond pre-COVID tourism: Hoshino Resorts chief

Hospitality operator sees drawing overseas tourists to rural areas as key

Hoshino Resorts CEO Yoshiharu Hoshino believes Japan's tourism industry can improve by attracting international visitors to new destinations. (Photo by Satoko Kawasaki)

TOKYO -- It is not enough for Japan's tourism industry simply to return the number of overseas visitors to pre-pandemic levels, said Hoshino Resorts CEO Yoshiharu Hoshino in an interview Tuesday on the sidelines of Nikkei's two-day Global Management Forum.

"The inbound tourism situation in 2019 was not ideal. We had many issues we needed to solve," said Hoshino. "We had the problem of 'overtourism' and we need to seek growth while solving these issues."

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