ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Hong Kong protests

Sports drink's sales surge in Hong Kong after dropping TV ads

Japan's Pocari Sweat pulled advertising from station seen as pro-Beijing

Pocari Sweat sports drinks have sold out at many stores in Hong Kong. (Photo by Ken Kobayashi)

HONG KONG/GUANGZHOU -- The maker of a major Japanese sports drink, Pocari Sweat, has decided to stop airing television commercials for the beverage on a local broadcaster accused of pro-Beijing bias in its coverage of recent protests in the territory.

"This matter was a business decision, and there was no political intent," Otsuka Holdings, the parent of the Hong Kong unit that pulled the ads, told Nikkei. The media company, Television Broadcasts, is a major broadcaster in Hong Kong.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more