Japan automakers roll out freebies to win back South Korean drivers

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20191018 Honda Vehicles at port in Japan

Honda vehicles sit at the port in Yokohama awaiting export. (Photo by Wataru Ito)

KIM JAEWON, Nikkei staff writer

SEOUL -- Japanese automakers are struggling to boost sales in South Korea as frayed bilateral tensions continue to take a toll on business, with the local unit of Toyota Motor among those offering hefty incentives to win back customers.

Combined sales of five Japanese brands slumped 59.8% on the year to 1,103 units in September, despite a 4.1% rise in the overall auto market. German makers benefited from their Japanese rivals' woes, with some seeing sales as much as quadruple on the year.

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