TOKYO -- Japan is at the dawn of a new era, and many businesses are hoping the accession of Crown Prince Naruhito to emperor will also mean a fresh start for the country's lackluster economy.
The Reiwa era begins with an unprecedented 10-day public holiday, which kicks off Saturday. The combination of the annual Golden Week holiday with additional public holidays commemorating the abdication of current Emperor Akihito on April 30 and the accession of the new emperor on May 1, has created an opportunity for businesses to penetrate.
