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Activists who have long criticized mining companies now say the industry is painting itself green by arguing that extraction is crucial to the world reaching net-zero carbon emissions. (Source photos by Reuters and Nikkei)
Market Spotlight

Mining companies rebrand as heroes of energy transition

Metals vital for reaching net-zero, but industry carbon footprint clouds narrative

RURIKA IMAHASHI and SAYUMI TAKE, Nikkei staff writers | East Asia

TOKYO -- Demand for metals used in batteries, electric vehicles, solar panels and more is soaring as the world turns toward less polluting energy technologies -- and it is a boon twice over for mining companies.

Not only are they benefiting from rising metals prices and winning new customers, they have been handed an opportunity to rebrand themselves as environmental heroes.

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