ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
South Korea's Big Hit is on the verge of an explosive stock market debut thanks to its biggest act, BTS.   © MTV/AFP/Jiji
Market Spotlight

South Korea gets BTS fever as Big Hit IPO pulls in funds and fans

Retail investors are powering the revival of the Kospi index

KIM JAEWON, Nikkei staff writer | South Korea

SEOUL -- As Big Hit Entertainment was preparing for this month's initial public offering, its hottest property -- K-Pop boy band BTS -- became the first South Korean group to reach No.1 on the Billboard Hot 100 chart with "Dynamite."

For Big Hit and those clamoring to get into its IPO, the song title was prescient.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more