TOKYO -- The Tokyo Stock Exchange is reviving its ambitions to become a magnet for Asian technology companies after approving an initial public offering by a high-profile startup from Taiwan.
Appier received the greenlight to list on TSE's startup-focused Mothers board and is scheduled to make its trading debut on March 30. Established in 2012 and led by CEO Yu Chih-han, Appier sells software that helps companies target online shoppers by crunching data using artificial intelligence. An e-commerce company, for example, can send promotions tailored to an individual user to discourage him or her from switching to a rival shopping site.
