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Tokyo Stock Exchange wants to attract more tech startups but faces growing competition from the Shanghai Stock Exchange's Science and Technology Innovation Board. (Photo by Kosaku Mimura) 
Market Spotlight

Tokyo Stock Exchange revives ambitions to lure Asian IPOs

Bourse looks to boost credentials as regional hub with listing of Taiwan's Appier

WATARU SUZUKI, Nikkei staff writer | Japan

TOKYO -- The Tokyo Stock Exchange is reviving its ambitions to become a magnet for Asian technology companies after approving an initial public offering by a high-profile startup from Taiwan.

Appier received the greenlight to list on TSE's startup-focused Mothers board and is scheduled to make its trading debut on March 30. Established in 2012 and led by CEO Yu Chih-han, Appier sells software that helps companies target online shoppers by crunching data using artificial intelligence. An e-commerce company, for example, can send promotions tailored to an individual user to discourage him or her from switching to a rival shopping site.

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