Boonsithi Chokwatana
Four 8s -- my retirement date: Saha Group chairman's story (30)
I will retire Aug. 8 at age 88 with satisfaction; life after that is all extra
'It is important to earn profits, but there are good profits and bad profits'
More businesslike than Japanese, but quicker to make decisions
Designing a Thailand theme park to allow visitors to feel Japan's 4 seasons
Building schools around Thailand -- 30,000 Japanese language school graduates
Japanese friends I shared the hardship of running a company with
'In an age of too many things, there is a great need' to get to know consumers
Thailand's baht lost half it value in 1997 but provided a big export opportunity
'I felt pressure; I could no longer turn to my father for approval or advice'
The group faces a great loss of leadership and the start of a succession
Ultimate obsession is 'work,' which might make young people 'laugh'
Learning from failure and the importance of 'founding spirit'
Openness to local communities gives company unique edge
1970s provided opportunity to consider how group would contribute to society
'Cell division' speeds expansion of the whole
Uncle Damri's abundant ideas lead to divergent business strategies
How to link detergent brand with smash-hit TV character
Behind Thais' love affair with instant noodles: Nissin, a competitor and a partner
Partnership with Wacoal leads to products gripping Thai women's hearts
Serendipitous meeting leads to a business with the biggest market share
Thai company's partnership with Japan's Lion helped build its reputation
Reacting to import tariffs by building a shampoo powder packing plant
Food, culture and the lifetime treasures obtained at 'Shinsaibashi University'
Spotting and buying in Japan what would be bestselling items in Thailand
The start of ties with Japan in the early postwar period
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