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Television programs were used to promote products.
Boonsithi Chokwatana

Challenging Western giants Colgate and Unilever: Saha Group chairman's story (10)

Thai company's partnership with Japan's Lion helped build its reputation

Boonsithi Chokwatana | Thailand

Boonsithi Chokwatana is the Chairman of Saha Group, Thailand's leading consumer products conglomerate. This is part 10 of a 30-part series.

Business at our powdered shampoo container factory was going well, and we branched out into soap as well. Since both used products from Lion Fat and Oil, not Lion Toothpaste, from where Kobayashi-san hailed, we decided to fill toothpaste containers as well.

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