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Television programs were used to promote products.
Boonsithi Chokwatana

Challenging Western giants Colgate and Unilever: Saha Group chairman's story (10)

Thai company's partnership with Japan's Lion helped build its reputation

Boonsithi Chokwatana | Thailand

Boonsithi Chokwatana is the Chairman of Saha Group, Thailand's leading consumer products conglomerate. This is part 10 of a 30-part series.

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