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The beauty advisers started by showing prospective customers how to use Pias products.
Boonsithi Chokwatana

Entering the cosmetics sector: Saha Group chairman's story (11)

Serendipitous meeting leads to a business with the biggest market share

Boonsithi Chokwatana | Thailand

Boonsithi Chokwatana is the Chairman of Saha Group, Thailand's leading consumer products conglomerate. This is part 11 of a 30-part series.

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