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The beauty advisers started by showing prospective customers how to use Pias products.
Boonsithi Chokwatana

Entering the cosmetics sector: Saha Group chairman's story (11)

Serendipitous meeting leads to a business with the biggest market share

Boonsithi Chokwatana | Thailand

Boonsithi Chokwatana is the Chairman of Saha Group, Thailand's leading consumer products conglomerate. This is part 11 of a 30-part series.

In the mid-1960s, I was helping my father with his plans to start producing washing powder while working at a factory to put powdered shampoo into containers. Thailand's shampoo and detergent markets certainly had a lot of growth potential but were crowded with competitors.

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