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At a noodle factory (author is at the far right)
Boonsithi Chokwatana

Entering the food business: Saha Group chairman's story (13)

Behind Thais' love affair with instant noodles: Nissin, a competitor and a partner

Boonsithi Chokwatana | Thailand

Boonsithi Chokwatana is the Chairman of Saha Group, Thailand's leading consumer products conglomerate. This is part 13 of a 30-part series.

As Thailand's economy took off in the 1960s and 1970s, lifestyles rapidly modernized. Changes also emerged in people's dietary preferences, offering us new business opportunities. We formed many tie-ups with Japanese companies handling bread, snack foods, seasonings, beverages and so on.

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