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The Lion Toothpaste elephant. Boonsithi's company in the 1950s had to come up with novel marketing strategies to fight Colgate's hold on Thailand's toothpaste market.
Boonsithi Chokwatana

In-the-factory lessons from Lion: Saha Group chairman's story (9)

Reacting to import tariffs by building a shampoo powder packing plant

Boonsithi Chokwatana | Thailand

Boonsithi Chokwatana is the Chairman of Saha Group, Thailand's leading consumer products conglomerate. This is part 9 of a 30-part series.

After six years in Osaka, I returned to Bangkok in 1960. Saha Pathanapibul was doing well, but no work was assigned to me. "Do what you want," my father told me.

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