Boonsithi Chokwatana is the Chairman of Saha Group, Thailand's leading consumer products conglomerate. This is part 17 of a 30-part series.
In the 1970s the Saha Group made great progress. Daily goods like detergents and shampoos were selling well, and the company expanded its operations to include clothing and food products. Our focus on advertising and publicity contributed to Thailand's consumption boom, and the creation of the holding company put a management structure in place to support future growth.