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Damri built one of Thailand's leading export companies, Saha Union.
Boonsithi Chokwatana

Saha's sibling rival: Saha Group chairman's story (15)

Uncle Damri's abundant ideas lead to divergent business strategies

Boonsithi Chokwatana | Thailand

Boonsithi Chokwatana is the Chairman of Saha Group, Thailand's leading consumer products conglomerate. This is part 15 of a 30-part series.

Up until now, I have described Saha Group's early days and the beginning of its ascent. As readers may have noticed, when we enter a new field or start a joint venture with a new partner, we launch new companies one after another, almost as if they are cells dividing. This is one of the reasons why the group has grown to around 300 companies.

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