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The author, center, attends the opening ceremony for the first Lawson 108 store in 2013.
Boonsithi Chokwatana

Saving delicious ramen in Thailand: Saha Group chairman's story (24)

'In an age of too many things, there is a great need' to get to know consumers


Boonsithi Chokwatana is the Chairman of Saha Group, Thailand's leading consumer products conglomerate. This is part 24 of a 30-part series.

By the time the 2000s rolled around, the Thai economy had recovered from the Asian financial crisis and regained growth potential. We started venturing into the retail industry, which we had previously avoided, and the restaurant industry, from which we had withdrawn once.

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