Boonsithi Chokwatana is chairman of Saha Group, Thailand's leading consumer products conglomerate. This is part 19 of a 30-part series.
Saha has grown through collaboration with many Japanese companies. So far, I have mainly discussed those that were successful, but of course some did not pan out. I would like to discuss a few examples that did not go as planned, if only to admonish myself.
