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The opening of the first Yoshinoya restaurant. The author is at center on the right.
Boonsithi Chokwatana

Some businesses just don't work out: Saha Group chairman's story (19)

Learning from failure and the importance of 'founding spirit'

Boonsithi Chokwatana | Thailand

Boonsithi Chokwatana is chairman of Saha Group, Thailand's leading consumer products conglomerate. This is part 19 of a 30-part series.

Saha has grown through collaboration with many Japanese companies. So far, I have mainly discussed those that were successful, but of course some did not pan out. I would like to discuss a few examples that did not go as planned, if only to admonish myself.

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