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Store displays of Wacoal women's lingeries were carefully designed. The author is pictured at the left end.
Boonsithi Chokwatana

Success in lingerie business: Saha Group chairman's story (12)

Partnership with Wacoal leads to products gripping Thai women's hearts

Boonsithi Chokwatana | Thailand

Boonsithi Chokwatana is the Chairman of Saha Group, Thailand's leading consumer products conglomerate. This is part 12 of a 30-part series.

Our business of selling Pias cosmetics took off after a shaky start. I already had an idea about the next move for I.C.C. International, the company I started from scratch for the Pias business.

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