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Boonsithi Chokwatana's answer to the 1997 currency crisis was to hold an export fair, which has become an annual gala drawing TV stars, music idols and Japanese mascots.
Boonsithi Chokwatana

The 'Tom Yum Kung' currency crisis: Saha Group chairman's story (23)

Thailand's baht lost half it value in 1997 but provided a big export opportunity

Boonsithi Chokwatana | Thailand

Boonsithi Chokwatana is the Chairman of Saha Group, Thailand's leading consumer products conglomerate. This is part 23 of a 30-part series.

On July 2, 1997, the Thai government abruptly announced that it would abandon the baht's peg to the U.S. dollar and shift to a managed float system.

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