Boonsithi Chokwatana is the Chairman of Saha Group, Thailand's leading consumer products conglomerate. This is part 14 of a 30-part series.
Advertising has played a major role in the growth of Saha Group. In 1964, when we were desperately trying to grow the sales of toothpaste and powdered shampoo through our partnership with Japanese consumer products maker Lion, my father had the idea to establish Far East Advertising, Thailand's first advertising agency.
