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The packaging for Bao Boon Jin detergent: The brand takes its name from a famous 11th-century jurist from China's Northern Song Dynasty.
Boonsithi Chokwatana

The power of advertising: Saha Group chairman's story (14)

How to link detergent brand with smash-hit TV character

Boonsithi Chokwatana | Thailand

Boonsithi Chokwatana is the Chairman of Saha Group, Thailand's leading consumer products conglomerate. This is part 14 of a 30-part series.

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