Boonsithi Chokwatana
Challenging Western giants Colgate and Unilever: Saha Group chairman's story (10)
Thai company's partnership with Japan's Lion helped build its reputation
Boonsithi Chokwatana
Boonsithi Chokwatana
In-the-factory lessons from Lion: Saha Group chairman's story (9)
Reacting to import tariffs by building a shampoo powder packing plant
Boonsithi Chokwatana
6 years as a buyer in Osaka: Saha Group chairman's story (8)
Food, culture and the lifetime treasures obtained at 'Shinsaibashi University'
Boonsithi Chokwatana
1st days in Japan as purchasing manager: Saha Group chairman's story (7)
Spotting and buying in Japan what would be bestselling items in Thailand
Boonsithi Chokwatana
A journey into the unknown: Saha Group chairman's story (6)
The start of ties with Japan in the early postwar period
Boonsithi Chokwatana
Foundation of the group: Saha Group chairman's story (5)
Protecting employees' rights at difficult times continues to be today's culture
Boonsithi Chokwatana
A schoolboy unsuited to cramming: Saha Group chairman's story (4)
Determined to be No. 1 -- as well as the biggest, fastest and most different
Boonsithi Chokwatana
Memories of childhood during wartime: Saha Group chairman's story (3)
Learning Chinese from a mother passionate about education
Boonsithi Chokwatana
An overseas Chinese family takes root in Bangkok: Saha Group chairman's story (2)
The origin of the Group traces back to a corner on Samphen Road
Boonsithi Chokwatana
The story of Thailand's Saha Group and its chairman (1)
Boonsithi Chokwatana recalls lessons he learned from YKK founder in 1956
