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Carlos Ghosn revived the GT-R sports car to inspire Nissan employees and help burnish the brand.
My Personal History: Carlos Ghosn

Carlos Ghosn (18) Bringing back an icon

Carlos Ghosn's decision to resurrect the GT-R gave Nissan a fresh spark

| Japan

At the end of 2007, I announced the revival of a Nissan icon: the high-performance GT-R sports car. The model had been discontinued in 2002, and a successor had not been announced. At the time, Nissan Motor was in the midst of its revival, and it did not have the funds or human resources to devote to a sporty, high-performance car. But, as with our China strategy, we were putting the building blocks in place.

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