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Nissan had to revise its midterm business plan after the global financial crisis made holding onto cash a top priority.
My Personal History: Carlos Ghosn

Carlos Ghosn (19) Nissan in crisis mode

The outbreak of the global recession prompted a quick rethink for the automaker

| Japan

In the spring of 2008, six months before the financial markets would come crashing down, my instincts told me that the economy was about to go into a period of reassessment. But there was no clear indication, at least to those of us in the auto industry, that we were on the brink of economic collapse.

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