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Carlos Ghosn announces Nissan Power 88, the medium-term business plan that will wrap up this year.
My Personal History: Carlos Ghosn

Carlos Ghosn (22) More than numbers

With Nissan Power 88, Ghosn focused on long-term efforts to build brand value

| Japan

At the end of the fiscal year in March, Nissan Motor will close the book on Nissan Power 88, our current medium-term business plan. The two eights in the title refer to our goal for operating margin and our target for global market share at the end of the plan (to be measured in fiscal 2017). 

It was in the second half of 2010 that we started brainstorming for Nissan Power 88. At the time, there was no medium-term plan in place at Nissan. I had regularly introduced company plans every three years since I came to Japan in 1999, but we intentionally suspended our fourth installment -- called GT 2012 -- because of the financial crisis of 2008. We replaced GT 2012 with a tentative rebuilding program called simply the Recovery Plan.

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