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Y's first store in Paris on Rue de Seine. (Photo courtesy of Yohji Yamamoto)
Yohji Yamamoto

Debut in Paris: Yohji Yamamoto (15)

Setting up shop in Le Marais to attract young people

Yohji Yamamoto | Japan

The aesthetics of wrinkles, earth tones, layered fashions.

One after another, Japanese fashion magazines would attach names to my style. Business at Y's, my ready-to-wear clothing maker, was expanding at a breakneck pace. From the late 1970s to the early 1980s, the company's annual sales reached between 3 billion to 5 billion yen, and the total number of employees, including clerks working at department stores, topped 100.

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