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The picture of Miyazaki-san that I keep in my wallet. (Photo courtesy of Yohji Yamamoto)
Yohji Yamamoto

The birth of Y's: Yohji Yamamoto (12)

Down with 'absurd' femininity -- establishing a ready-to-wear clothing maker

Yohji Yamamoto | Japan

After returning from my "humiliation" in Paris, I began helping my mother at her dressmaking shop in Kabukicho. It was haute couture work, where the design, material, color and so on were decided based on the customer's request and each clothing was tailor made.

The store was good at holding on to customers and business went better than expected.

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