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Limi, my daughter, has held on to this raincoat, which came as a gift from her grandmother, Fumi. (Photo by Akira Kobayashi)
Yohji Yamamoto

'The lost decade', all work and no family time: Yohji Yamamoto (13)

Y's brand catches fire thanks to water-repellent Swiss-made fabric

Yohji Yamamoto | Japan

From haute couture to prêt-à-porter -- I was up to date with the latest trends in mode from staying in Paris. However, prêt-à-porter, which is based on mass production and consumption, involves risk.

Materials must be purchased before we know whether the garments will sell, and products are produced at significant cost and effort. Upfront investment is absolutely essential. Losses are generated if products go unsold, and depending on the situation the company's cash flow could dry up.

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