From haute couture to prêt-à-porter -- I was up to date with the latest trends in mode from staying in Paris. However, prêt-à-porter, which is based on mass production and consumption, involves risk.
Materials must be purchased before we know whether the garments will sell, and products are produced at significant cost and effort. Upfront investment is absolutely essential. Losses are generated if products go unsold, and depending on the situation the company's cash flow could dry up.