JAKARTA -- In Indonesia's capital, drivers wearing green jackets emblazoned with the Go-Jek logo are ubiquitous. Some are motorcycle taxi drivers, others deliver goods and settle online payments with customers. The brand seems to permeate every aspect of daily life.
Go-Jek's motorcycle-hailing and home delivery services have racked up $10 billion in gross transaction value. The service provider has 1.7 million registered drivers who deliver food and beverages to 30 million customers every month. Its gross transaction value is 13.5 times larger than it was two years ago, which makes Go-Jek the world's third largest food delivery service provider.